Virginia 250
Design Studio: C&G Partners
Virginia is doing its part to honor the nation’s 250th birthday. The state played a significant role in America’s founding, and Virginia’s importance carries through today. The Virginia American Revolution 250 Commission was established by the General Assembly to share the wealth of these contributions.
Identity Design
Tagline
Our brand started with a tagline—Virginia’s history is America’s story—which served as the inspiration for our secondary logo. This does not replace the organizational logo but is designed to take center stage as a public face. In those cases, the organization’s logo also appears in a “powered by” or “sponsored by” type of position.
Brand Elements
We aimed to create a thought-provoking symbol that would synthesize a multitude of ideas. Our goal was for the tagline to be inviting, incorporate a visual play on words, and provide us with a simple yet flexible design language, emphasizing that Virginia boasts many voices, experiences, and contributions to America. We approached this exercise to design something that would be an easily identified typeface and color combination while keeping Virginia front and center.