Crystal One
Design Studio: Why Not Smile
Originally known as Crystal Wine, the company expanded to include media, insurance, tour, and aviation departments, and grew into a group known as Crystal One. Its defining triangle symbol represents a prism that reflects the company’s core value of transparency, with each department featuring the geometric prism pattern from the brand’s symbol.
Identity Design
Logo
Ms.Coach
Design Studio: Why Not Smile
Within the Crystal Media brand, Ms.Coach is an educational periodical designed for Korean-speaking families to assist their children with schoolwork at home. The logo emphasizes the values of geometry, uniqueness, and vigor, and aims to illustrate that teaching is not just a chore, but a rewarding and wholly unique activity.
Identity Design
Cover Spread