Crystal One

Design Studio: Why Not Smile

Originally known as Crystal Wine, the company expanded to include media, insurance, tour, and aviation departments, and grew into a group known as Crystal One. Its defining triangle symbol represents a prism that reflects the company’s core value of transparency, with each department featuring the geometric prism pattern from the brand’s symbol.

Identity Design

Logo

 

Ms.Coach

Design Studio: Why Not Smile

Within the Crystal Media brand, Ms.Coach is an educational periodical designed for Korean-speaking families to assist their children with schoolwork at home. The logo emphasizes the values of geometry, uniqueness, and vigor, and aims to illustrate that teaching is not just a chore, but a rewarding and wholly unique activity.

Identity Design

Cover Spread